I grew up in Texas, jumping BMX bikes and launching homemade model rockets, only burning off my eyebrows twice.

I began my career as a copywriter at Deutsch and in a few years moved on to become Creative Director of Omelet LA, spearheading an immersive, content-rich approach to advertising through story-driven ad campaigns. At Omelet, we won our first five of six new business pitches, from Amstel Light and Coffee Bean, to Infor Software and XBOX Live.

I love learning how things work and wanted to experience the process of brand creation first-hand, so in 2009, I started my own bicycle manufacturing company. You can read more about that here. I called it Ritte, and tapped into everything I'd learned as an artist and creative to make the brand unique and effective. I designed the prototype bikes, wrote the content, made every video and ad, managed clubs, and forged partnerships and product collaborations with other brands, and ran a small staff. I sold Ritte in 2018 but will be forever happy seeing the brand I built ride by on the street. 

After the sale of Ritte, I resumed my work as a creative director, concept designer, and writer for several automotive-focused startups, including Race Service and Petrolicious. I worked with digital design agency Ueno until their acquisition by Twitter. And most recently, I’ve been spearheading the creative development of several multifaceted human performance projects for Logitech/Liminal.

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